Choosing Among Email Marketing Programs
Let your Software be your Email Campaign Manager
In today’s business world, email marketing programs are essential to a business’ success. Brick and mortar sites, as well as e-businesses, regard email as a fast, inexpensive, and reliable way to obtain new customers, as well as a means to stay in contact with their current clientele. As important as customer retention and growth is, most marketing professionals use email marketing programs (i.e. software) to make sure their campaigns stay on course.
With the wide selection of products available, selecting an email campaign manager can sometimes be a daunting task. Wading through a provider’s list of features can be downright mind-numbing. However, there are a few very important features you want to make sure you pay special attention to when making your selection. When scouring websites of potential providers, ask yourself:
Is it easy to use? There should be plenty of templates to use as a springboard. Also, good email marketing programs should not require advanced technical knowledge to get started.
Does it have an autoresponder? The best email campaign managers send automated messages. You should simply have to decide what message to send and set the schedule. The software will take care of the rest.
Can you track your results? You’ll want access to lots of reports to make sure your campaigns are working. Email marketing programs can provide almost immediate records so you can make campaign decisions fast.
Will your messages hit their target? Make sure your chosen email campaign manager has a great track record of deliverability. Also make sure it performs a spam check. You certainly don’t want your campaign to be blacklisted.
Is there proper support? Make sure lots of assistance is provided and also that it is offered in the manner you prefer. If you are someone who is an auditory learner, then make sure phone support is available. If you prefer the written word, then you’ll want to make sure there’s online chat and email help available. Some email marketing programs have help available only during restricted hours. If that’s the case, make sure the company’s support staff are at least available during the hours you will be working with the software.
These questions are just the basics, but they are a good place to start. Good email campaign programs will have multiple methods of meeting these simple, yet important needs. In the end, one size does not fit all. Every company and every email marketer is different. This brings us to our final point: once you narrow down your choices, you’ll want to make sure that whoever makes the cut has a free trial period. This will give you a chance to make sure your final choice is the right fit. An even better option is to choose an email campaign manager with a money back guarantee. These are typically at least 30 days, but some offer 60 or even 90-day periods. With this method, you can’t go wrong when choosing between email marketing programs.