Use top e-commerce software to increase business

Top e-commerce software is filled with features that go beyond the simple day-to-day management of your business. Of course the best shopping carts include a checkout, payment gateways, and storefront. But today's top e-commerce software is hardly restricted to those activities.

Marketing magic

Stay in touch with your current customers and reach new ones: use the best shopping cart solutions to send professional email newsletters and product notices. Offer irresistable promotions through social media channels like Twitter and Facebook. Stand apart from the crowd with loyalty programs, coupons, gift registries, wish lists, and more. Increase traffic and conversions by using search engine optimization (SEO) to your advantage.

You might also want to check if your shopping cart supports an affiliate program, if this is something you'd like to try now or in the future. In an affiliate program, other websites direct traffic to you, in exchange for a commission. It can be a great way to boost business!

The top e-commerce software can help you do all of these things and more.

Show off your products

Today's top e-commerce software options do much more than allow you to upload a single image and a short product description. If you'd like, you can create an entire gallery, with color match swatches, product options (like color and size), maybe even a photo zoom feature. Making your products look attractive is a sure way to increase sales!

Learn what works – and what doesn't

Top e-commerce software is like having a business consultant following you around at all times! Most shopping cart solutions come with the ability to generate a variety of reports. You'll be able to see which promotions work, which products attract customers, and how customers are viewing your site. Track your sales and marketing campaigns accurately – and use those to plan your future activities.

Manage your inventory

It's pretty frustrating for a customer when he or she orders a product, only to find out it is out of stock. Keep your customers happy by letting them know when a product is not available (or even hide it from view!). Use the product display features to showcase “related” products or other options that may appeal to the shopper.

Security and support

Top e-commerce software should come with accessible support: if something goes wrong, you need to be able to contact one of the best shopping cart technicians right away. Visitors who find your site is down may never come back – you can kiss those sales goodbye. Keeping your online store open for business at all times will put you ahead of the competition.

Today's online consumers are aware of the risks inherent in shopping online. That's why you've got to show them that you are a secure site that will guard their personal information with care. Before you select one of the top e-commerce software plans, be sure to read its security and privacy guidelines, so you can pass them along to your customers.

Take care of your customers, and word will spread!

Find out more about top e-commerce software in our Top 10 Shopping Cart list!

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