Going Online With Your Small Business
If you’re reading this online article, it’s more than likely you already know it’s important to bring your small business online. However, did you know you can do a lot more than just having a website?
Having a website for your small business is definitely your first priority. This way you can be where the big guys are. According to this BrainShare article, more ad dollars are being spent on online outlets than ever before. The virtual world is where customers are getting all of their information about products and services they might be interested in. To succeed, this is where you need to be.
Once you’ve got your website set up, it’s time to look at what else you can do online to benefit your business.
- Create an optional way for your visitors to sign up for newsletters. This way you can tell your customers about what’s happening with your business.
- Dive into social media. It’s not unusual for a customer to “Like” their favourite brand on Facebook, so why shouldn’t that brand be you? Make sure you allocate the necessary time to keep your social media properties up to date. You don’t want your customers’ posts to go unanswered for long.
- Start a blog. It doesn’t take a lot of time to post weekly about what’s happening in your industry and what’s new in your business. This will give your customers another way to engage with you.
The benefits of going online are endless. With just a few steps you’ll be able to connect with your customers on a whole new level, be able to communicate with them in real time, and be able to respond to their concerns as soon as they have them.