How To Increase Blog Traffic & Engagement

  • September 05, 2013

When you first start out writing a blog, it can be difficult to get people to actually read it! You spend hours thinking about the right topic and crafting your literary masterpiece, only to find out no one is interested. It can be disheartening, but rest assured, there are tons of little tricks of the trade you can follow to make sure your blog is not only read, but that it serves as a source of engagement for your customers.

Picking the right content

It goes without saying that you need to know who your target audience is before you can pick the right content for them. Once you’ve determined that, you need to figure out what they are reading online.

There are a number of ways you can search for this information. Try searching Linkedin for industry-related groups, and then look in those groups for users who may fit your target audience profile. That way you can have a good idea of the kind of material they read.

You can also search in industry forums and look at topics that have a lot of discussion and comments. If people are talking about those topics, there’s a good chance they will read content on those topics as well.

Finally, type in the headline you would want to write about into Google, and see what comes up in the search results. Have a lot of other posts already been written on that topic? Was there any discussion on those posts? If there is, it’s likely a topic of interest. If not, you might be better off finding a new area to write on.

Making your posts Googlable

Once you’ve decided on your topic, spend some time thinking about a handful of keywords that work with your headline. You’ll want to have at least one, if not more, of those keywords in your blog post title, and the rest in your body text.

You can use Google Adwords to search for keywords that generate traffic. You won’t necessarily need words that rank high on the competitiveness scale. You can use words that are low to medium, as they are still relatively useful.

Try to use a keyword as close to the first word as possible for your title, and then use it again within the first few lines of your blog post. It goes without saying that you want your blog post to read naturally, so don’t stuff it full of keywords. Use them strategically, but don’t overuse them.

Integrating social media with your blog

Social media is a great way to generate traffic to your blog. Use hashtags to increase the amount of user engagement. Your hashtags can be the same as the keywords you have used in your headline, or they can be slightly different. The topic will generally be the same, though. Be sure to post your blog link in Linkedin groups that target your customer base as well, as it’s an excellent way to increase your readership.

Time your social media posts about your blog well. You can post around 2 or 3 times the day your blog is published, but be sure to use a different hook each time. You don’t want to repeat the same thing over and over again, as that will annoy your followers.

Increasing blog traffic can be a slow process. It requires a lot of time and research on your part. Once you’ve got down the basics though, you’ll see that it can be really rewarding. There’s nothing quite like watching your audience interact with your content!


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