How to Avoid the Google Penalty Box
The great thing about Google is that it’s dedicated to offering users accurate and unique content. When websites don’t meet these standards, they risk being shunned by the largest search engine in the world.
Google is constantly refining its ranking algorithms to eliminate poor quality content. Although they do announce clues about these updates, Google rarely let’s all of their secrets out, making it hard for SEO specialists to determine why they are being penalized. They are constantly on their toes hoping the next update will not result in a penalty for their site.
Recognizing what a penalty is and the possible reasons as to why your site is being penalized helps to avoid being rejected by the search engine.
Take a look at this great post from KISSmetrics on the 50 reasons why your site could be penalized and what to do about it.