How to Generate Traffic to Your Site for Free

  • December 31, 2013

Most businesses have a website that they use to reach their target audience. A lot of hard work goes into designing the perfect site and posting relevant content to attract the right visitors. You don’t want this hard work to go to waste with little to no site traffic. So how can you generate more traffic? There are the obvious ways that I’m sure you’ve heard of like having a social media presence, maintaining a blog, and using the right SEO. But let’s explore methods that you may not have thought of before.

Participating in forums
Not only are forums that relate to your industry a good way to see what topics are hot in your field, but participating in them can help drive traffic to your site. We’re not telling you to be one of those people we always see who post a link to their website everywhere throughout the forum hoping that people will visit. In fact, people will not visit if you do this because it’s annoying and is viewed as spam. Instead, participate in the forum by posting your opinions and thoughts and then include a link to your site in your signature. People who like what you have to say and are interested in the topic will be able to visit your site easily without being hounded to click on the link.

Writing guest blogs for industry-related sites
Sure, you keep up with your own blog by posting relevant content for your audience, but why not take it a step further by writing guest blogs. Try writing a piece on an interesting topic in your industry for a blog in your niche that allows guest blogs. By doing this, the site will put a link directing readers to visit your website. You will find that a more focused audience will visit your site since they already showed an interested in the topic you wrote about.

Commenting on blogs
We all like our content to spark conversation among our readers. Pay it forward by commenting on industry-related blogs. This is similar to our discussion earlier about participating in forums. By commenting, you are getting your name, opinions, and website out there for people to see. This will increase the chances of getting some more traffic to your site.

Interviewing an industry expert
By interviewing someone who is an expert in your field, you will not only get traffic from people searching for the topic, but you will also get traffic from people searching for the person you interviewed. This will result in a boost to your traffic, especially if you are able to interview a well-known person who has lots of interesting things to say. There are a few different mediums you can use for your audience to view or listen to the interview such as posting the taping of the interview on YouTube or airing the interview as a podcast.

These are just some of the many free and creative ways you can use to generate traffic to your website. What methods do you use? Tell us in the comment section below.  

Laura P.
Social Media and Online Marketing Enthusiast



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