Optimizing Google+ for Search

  • December 03, 2013

If you have a Google+ account and you’re looking to rank higher in Google Search, pay attention to what we’ve got to say. Whether it’s a personal profile, local page, or updates in general, writing good SEO copy will help improve the search ranking of your Google+ account.

Google+ Profile

When you’re setting up your profile, there are a few key places to make sure you have populated. First, you’ll want to enter your name as you want others to see it. In terms of SEO, your name will appear as First Name Last Name – Google+. The “- Google+” will not appear on your page, but Google uses it for its search algorithm.

Next, you’ll have your tagline – this is an extremely important part of creating your profile. This is what Google uses as part of your meta description. Basically, when you show up on a search, your name, employer, location, tagline, and first part of your introduction is what shows up. Everything after 160 characters is excluded, so this is something to keep in mind when you’re writing your profile as well.

As with any piece of marketing material, you’ll want to ensure content is SEO friendly. Your name acts as the meta title, where your occupation, location, and introduction will serve as the meta description. The tagline and introduction areas are where you’ll want to use keywords that you want to be associated with. Also, if you have a personal website, you may want to link to it within your introduction or other sites area as these spots allow dofollow links back to your website.  

Google+ Local

Unfortunately, there are less SEO possibilities to work with in Google+ Local pages. While the title and description of your company still act as meta content for Google, you can’t place dofollow links in the description like you can in a Google+ profile – you can’t place links at all. The other downside is that your actual link to your website is also treated as a nofollow link. That doesn’t mean you shouldn’t put it in – your website link will show up in local search results and Google Maps, so it’s still a relevant piece of the puzzle to include.

Google+ Updates

When you post an update, it can also be found on Google search results – the title of the search will be “profile name – Google+” followed by the beginning of your status update. The update itself is treated as the meta description and will be pulled into the Google result. Finally, to post a dofollow link, you must use the link tool when updating your status, if you add a link within the update text or add it to a photo, it will be treated as a nofollow link.

There you have it, you can now update your Google+ profiles with content that is optimized for search. So, put some keywords into your tagline, occupation, and introduction, toss up some dofollow links, and improve the search ranking for your Google+ profile!

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