Optimizing your email marketing efforts for smartphones & mo
Email isn’t dead. Far from it. According to a recent study by IDC, Always Connected, suggests that emailing is one of the most popular activities people do on their smartphones and tablets.
According to the study, 78 percent of respondents say they check email on their smartphones, while 73 percent browse the internet and 70 percent do something on Facebook. And since smartphones are continuously outselling any other computing device, setting up your email campaigns for desktop viewing will not get you the response your email campaigns are design for. So are your email messages designed for this on-the-move audience?
The good folks at GetResponse have created an infographic designed to guide you to optimize your email marketing efforts for mobile viewing.