Your Website Matters and Here is Why
There is so much chatter in the web about how important it is to set up your Facebook page, Twitter profile, Linkedin account, etc., etc., etc. It almost feels as though no one is talking about how important your website is any more! Don’t be fooled by social media’s easy-to-update glow - your website is just as important, if not more. Don’t let it fall behind while you work on your other online channels.
Social media doesn’t always trump your website
A good website is a reflection of your business and it’s personality. Every small and medium-sized business’ website should be unique, so that it clearly spells to your customers what you are about and what you are offering them. What happens when your only presence is on Facebook? Well, for one thing, your business’ page looks the same as pretty much every other business’ page on Facebook - you start to lose some of your individuality and personality.
A lot of SMBs tend to forget about updating their website frequently because it might be more time consuming than updating your status on Facebook or sending out a tweet. Sure, it’s wonderful that you can engage with your customers in real time, but that doesn’t mean you should neglect updating your website in the process.
An out of date website shows a lack of professionalism. It gives out the vibe that you don’t really care about keeping up your business’ appearance. There will be tons of potential customers who venture to your website without having seen your social media feeds, and will be disappointed to see a stale website. They will likely move on pretty fast.
Finding the right CMS tools for you
So how do you keep your website up to date among the seven million other tasks you have on your plate? You need to find the right tools that work for your needs and your experience level.
If you have someone in house or on contract that can update your website for you at a low cost, then you should definitely take advantage of it. If, however, you’re like most small business owners who are watching their purse strings, then learning how to update your website yourself is an economical way to do it. Don’t be intimidated by the thought of building or updating a website - there are lot of easy-to-use content management systems around that you can learn to use. Mashable offers their top 5 CMSs for small business on their website, and it’s a great list!
Prioritizing your updates
Don’t feel you have to update your website every day, or as often as you update your social media accounts. That’s not fun for anyone. Use a content calendar to prioritize which updates should go on your website, which should go on social media, and which should go on both. This will help you keep track of what content you’re posting and when, and will make the task seem less intimidating. You will likely only have to update your website every two weeks or so, but it’s an important task that you don’t want to continually push off.
Your website is your main online image - it’s how most of your customers will find you. Don’t let it fall behind. Your social media channels are important and should be updated regularly, but not at the cost of letting your website become stale.